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Carlin Fier_Head of Brand at Battersea Power Station Development Company
Erica is a well-organised and skilled creative designer who showcases enthusiasm in her work and ideas. She has a keen eye for detail and is able to work under high pressure while still producing great quality material within deadline. At BPS, Erica worked closely with the marketing, residential and leasing teams from brief to delivery on numerous projects. This includes consumer marketing collateral, event signage, hoardings, brochures and floor plans. Her quick sense of adaptability and knowledge on creative production made her a great asset to the team.
Jan Friedlein_Head of Graphic Design at AKT II​​​​​​​
Erica is a highly creative designer who combines a versatile skill set with a keen eye for current trends and an amiable personality. She has worked with me in AKT II’s brand communication team for more than six years, where she has climbed the ladder from a middleweight designer up to creative lead. Erica was in charge of most of our editorial and exhibition design projects, her unerring sense for proportion and strong project management skills allowing her to see things through from concept to completion. Aside from her primary print focus she has also provided highly valuable support to our web or film projects.​​​​​​​
Laura Hannigan_Simple Works​​​​​​​
It was such a pleasure working with Erica. She was patient, thoughtful and always brought so many ideas to the table for our branding. We came to Erica with some ideas already in mind; she patiently and clearly worked to really understand our thought process, philosophy and what we were going for. She went above and beyond with references and ideas. She was also great at telling us gently when our ideas were not the best for the branding! I am so thankful we had her on board and I can't recommend her enough.
Tom Coupe_Director of Communications at David Chipperfield Architects​​​​​​​
Erica is a highly skilled, agile and thoughtful designer. It has been a pleasure to work with her on several important projects for DCA. She has brought calm, well considered deign input, working with architectural teams to bring their work to life through graphic design. She is has dropped into live projects smoothly bringing new perspectives and a positive, results focussed attitude. I recommed Erica without reservation. ​​​​​​​
Steven Kennedy_Associate Principal at Grimshaw / Director at Scale Rule
As a Director of Scale Rule, I have had the pleasure of knowing Erica Choi for the past four years. Erica has kindly volunteered tirelessly as both a graphic Designer and photographer predominantly for our Next Generation Design programme at Clerkenwell Design Week. Erica is a dedicated professional whose talent, creativity and passion has lifted the bar. Her ability to collaborate, to creatively test a brief, all in a spirit that draws people together. Erica’s commitment to Scale Rule have been exemplar, regularly exceeding my expectations whether that be in a professional capacity or simply volunteering for creative workshops. Her drive and dedication to succeed, proven abilities and impressive portfolio lead me to not hesitate in recommending Erica.​​​​​​​
Peter Smith_Creative Director at Openmind / MA Communication Design tutor at Ravensbourne​​​​​​​
Erica is an extremely motivated person who produces work to a very high standard. She has developed her design skills well in research methods, creative concept development and the implementation of her ideas. Erica is a committed person with plenty of enthusiasm and I highly recommend her.​​​​​​​
Jack Wyatt_Account Director at Hunts/BCQ
Erica has a fantastic eye for detail and always produces beautifuldesign work for printed media. Her great understanding of printmakes it incredibly easy to work with her on projects, no matterhow complex. She is always super-positive and full of energy,Erica is a pleasure to work with!