Brand solution for The Good Gang that is a collection of companies, created for the greater good, to give back to people and planet. Bold typography and colours respond to the brand name power instead of the typical greenwashing clichés.

T O N A L  G U I D E L I N E
Safety / Cool / Bold / Creative

T A R G E T  A U D I E N C E
Audience Research groups
Social enterprises 
Businesses based on plant based brands and products
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