DURATION BEER

B R I E F
Phase 1 required a new logo, primary typeface and colour palette for this quality-driven farmhouse brewery in Norfolk. In phase 2, the logo will expand to package, stationery and goods in later 2019.

S O L U T I O N
The newer look wears modern Möbius twist and reformed with even weight and line throughout. Also it ganged up with slab serif, Aleo that has semi-rounded details and a sleek structure. As a result, the new look embodied with high readability on can labels.

D E S I G N  D I R E C T I O N
Erica Yunwook Choi, 5HT studio

L A B E L  A R T W O R K
Henry William Seigfried Muller

C H A L L E N G E
Refining creative solution with great respect of the existing logo system.

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