![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/361279f4-6b0d-45ba-a01b-80403cbe82a0_rw_1920.jpg?h=3ebefce6dd0c8901b557d128acad5abd)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/5711b3d6-1f25-4567-8280-00dcec2bce6a_rw_1920.png?h=5772fe5f1af16ff182e5570b7664b891)
C L I E N T
DURATION BEER
The newer look wears modern Möbius twist and reformed with even weight and line throughout. Also it ganged up with slab serif, Aleo that has semi-rounded details and a sleek structure. As a result, the new look embodied with high readability on can labels.
B R I E F
Phase 1 required a new logo, primary typeface and colour palette for this quality-driven farmhouse brewery in Norfolk. In phase 2, the logo will expand to package, stationery and goods in later 2019.
D E S I G N D I R E C T I O N
Erica Yunwook Choi, 5HT studio
A R T W O R K
Henry William Seigfried Muller
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/0fb7342b-2855-4c5f-b75e-c6419030462b_rw_1920.jpg?h=18ee0d6cd5f06950fefae43b5ad50d21)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/6d03393b-8329-485e-8523-13c37c06896c_rw_1920.jpg?h=dd0f4113dafec98d3a88ccebc0a2f8b1)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/2e43cd4f-d478-457b-aeb0-ce193e2e2f78_rw_1920.jpg?h=550c813b523056cadb27aa489c210475)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/3653a188-432a-44be-9e97-d5a7b0aac9af_rw_1920.jpeg?h=70b09794e048213cfb51d8613034f64c)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/9a224dba-7ec1-41fb-a766-bda5cfd23f6b_rw_3840.jpg?h=b1055d6d0b131af7ff78f4828f0f8390)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/a551d788-f187-48d1-a62f-922ad546415f_rw_3840.jpg?h=f6476306ae8c8aaf7947ae47e8553b4c)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/a9111c74-5897-453f-83bf-76e6a8f8c8aa_rw_3840.jpg?h=83ad4c9e991fb0e7e348ec1e04c5e37c)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/c1763b0f-9e0d-4797-b4c2-c7de5ade7c1e_rw_1920.jpg?h=4d1a0a5017176848f2c6a99c3cddd836)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/8009f6a5-195b-4426-a255-e13083e21e63_rw_1920.jpg?h=5f0ad400c1aaca64223a8f3e3f64a0f7)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/313b1707-fd00-4837-a2cc-5b3f2257c5be_rw_1200.png?h=5af371bf9805be32368d41880a46a623)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/c41a6828-f41d-4ca0-a896-346018d76de9_rw_1200.png?h=c007d02e085a599b9807db797c60f2dc)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/b75f8196-288e-472e-930e-92924baa47cb_rw_1200.png?h=78bc589b6e25ae22f70b374f99b91d2d)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/90f2352f-a437-4c86-9c59-2edc56f486bb_rw_1920.jpg?h=adb506b02f710293fef060ac2e627507)