![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/3a9f6761-eb87-4208-9be6-4f8fa804f948_rw_1920.gif?h=89d0679665fe90171ca2aaebb742bf3e)
Brand solution for this small public library and cultural platform in Seong-Su, Seoul for urbanism and architecture.
With a subtle architectural undertone, the logo carries geometric and structural forms of grid system of cities.
Taking the shape of square and circle, the logo is both strong and playful – fitting for the space of discovery and possibility and it embodies Domansa’s complex mission of researching urban culture and architecture.
As a result, the space effectively reflects its purpose as one for creative thinking.
T o n a l g u i d e l i n e
Cool
Hip
Raw
Industrial
T A R G E T A U D I E N C E
Local architects
Designers
Artists
Writers
Local inhabitants
C R E A T I V E D I R E C T I O N
Erica Yunwook Choi
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/09d537ed-e907-4aa9-b667-fee8fcdbe426_rw_1920.jpg?h=9c22576a214690531f7530abe1262531)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/99a6af2d-4a4a-4dbc-ba1f-004e5c7f5de9_rw_1920.png?h=108c66ffec51716d7e65e8079b25be02)
Korean lettering grid system ↑
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/17de54ed-e219-4dce-b7a6-4d2705180552_rw_1920.png?h=ede26f79b76b85f12f75d2f6744eb5c6)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/6f5adf6f-c190-418e-a21b-afbf75608b59_rw_1920.png?h=6d06a958a797135138634e5755de18aa)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/427c731d-28b0-4840-81dc-2e92c2f88e44_rw_1920.png?h=60c09d514a037a7b543388ff8ee6c18b)
Post cards ↑
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/c1361f1e-646e-49cd-b988-ed6f79775147_rw_1920.png?h=9b98e0a5f7e5c58d13c70271024e36c2)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/4f847e19-ebe8-4756-8990-cf5b3e4fab01_rw_1920.png?h=09d83625568f330e046e1df8a98483a2)
![](https://cdn.myportfolio.com/abfed6ba-efdc-42ae-b6fe-eee181decb82/9036e063-5961-4bf1-a998-d367dda506ed_rw_1920.png?h=ef03f89911b37141565e5a0186844479)