Beverage, health, wellness

Art Direction 
Erica Yunwook Choi

Erica Yunwook Choi
JarrKombucha was one of the first London based Kombucha breweries that opened up the goodness of fermented drinks for our gut health. Also, it became famous for benchmarking Aésop's aesthetic aspects for a bottle which helped the brewery to be premium drinks and exposed to the well-defined target audience. 

This art direction (below) tried to capture the new normal lifestyle around this healthy drink and celebrate the remarkable new era that our health and wellness has become important than ever before. 
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