Renault Trucks 
Exhibition graphic design

The booth has to benefit of a large brand visibility
*Ground surface: 1.088 ㎡

■ Renault Trucks brand: it has to be transversally present on the booth and visible from any side of the booth
■ Renault Trucks, THE Fuel Eco leader
■ Renault Trucks and its “Clean Tech” solutions through the Hybrys Tech vehicle.

General atmosphere
The Renault Trucks construction color is “chrome yellow”. The booth will have to mix with
harmony this yellow (decoration and vehicles) with the Renault Trucks brand colors: red, white and black.
The Renault Trucks is innovative but also a warm and customer intimacy focused brand. This booth will have to reflect these values.

Booth layout
The booth will be splitted in 4 areas:
- The Construction offer area: it will present the 3 new vehicles + 2 other construction vehicles
- The Fuel Eco area: it will present the products and offers proposed by Renault Trucks to
improve Fuel economies: Optifuel Programme with Optifuel Training dedicated to construction applications.
- The Clean Tech area: it will be composed by a Clean Tech Truck: The Renault Premium Distribution Hybrys Tech (hybride vehicle) and the global Clean Tech offer with electrica and CNG vehicles.
- The Passion area: it will be represented by the Renault Trucks official merchandise.

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