RENAULT TRUCKS BOOTH

B R I E F
The Renault Trucks construction color is “chrome yellow”. The booth will have to mix with
harmony this yellow (decoration and vehicles) with the Renault Trucks brand colors: red, white and black.
The Renault Trucks is innovative but also a warm and customer intimacy focused brand. This booth will have to reflect these values.

The booth will be divided into 4 areas
The Construction offer area / The Fuel Eco area / The Clean Tech area / The Passion area

S I Z E
Ground surface: 1.088 ㎡
 
M E S S A G E S
– Renault Trucks has to be transversally present on the booth and visible from any side.
– THE Fuel Eco leader
– “Clean Tech” solutions through the Hybrid Tech vehicle.

D E S I G N  D I R E C T I O N
Erica Yunwook Choi, Simon Dartois

I N T E R I O R  A R C H I T E C T
Simon Dartois

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