Brand identity for the energy saving consultancy called PINDU°.

A p p r o a c h
The logo was focused on harmony of modernism & humanism and this business original idea of PINDU° was come from bird name called Black cap bird*. 
*Black cap bird is well known as a smart bird in terms of flying technique. In bird species, it is very rare to find birds which controls their body temperature while flying. As controlling body temperature, they can save energy and use when it needs. 

C r e a t i v e  D i r e c t i o n
Erica Yunwook Choi

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